All Posts

For a long time, the public conversation around AI in creative work felt a bit flat to me. It was almost entirely about speed, prompt tricks, or knowing which shiny new generator to open. But that misses the point. For me, it isn't about output shortcuts, it’s about changing how I think from the second an idea takes hold. My background doesn't fit into a tidy box. I’ve run a fashion discovery startup, built interactive installations, and created motion graphics for live conce

Inspiration is a notoriously fickle houseguest. For the longest time, I used to wait around for it to knock, hoping that a brilliant logo concept or a fully formed brand identity would magically materialize in my head before I even opened my software. Lately, though, I’ve been trying a different approach. I’ve turned daily logo animation practice in Cavalry into a creative anchor. No rigid rituals, no grand master plan. Just opening the app, sketching rough ideas, moving type

During my master's in Interactive Media Arts at NYU, my "Concepts, Culture & Communication" class introduced me to systems thinking. Guided by Donella Meadows’ definition in Thinking in Systems - which requires elements (the parts), interconnections (the relationships between those parts), and a function or purpose (the overarching goal). Our cohort explored how this framework applies to everything from technology to art. Is a clock a system? While seemingly simple, its gear

I recently graduated from NYU’s Interactive Media Arts (IMA) program - a major that usually leaves people scratching their heads when I tell them what it is. Therefore, I decide to explain this concept (based on my understanding:P ) in my first blog. At its core, IMA is a vibrant crossroads where art, design, technology, and storytelling meet to create immersive digital experiences. By blending these worlds, we can build innovative, interactive projects that just aren't possi